Brand Packaging by Pepsico Design & Innovation, Chase Design

Pepsico Design & Innovation, Chase Design Exhibits The Miller's Batch Brand Packaging

PepsiCo Design & Innovation, Chase Design, the thinktank behind the awarded design Miller's Batch by PepsiCo Design & Innovation, Chase Design spells out, Miller's Batch brings us closer to the story of the oat through a packaging design that is simultaneously straightforward and premium. This origin story is featured prominently against a natural kraft canvas accented with original imagery, vivid colors, and authentic typography. Upon opening the oatmeal blend cartons, the inner flap reveals a beautiful illustrative pattern that highlights the premium ingredients..

Brand Packaging by Pepsico Design & Innovation, Chase Design Images:

VIA: http://competition.adesignaward.com/design.php?ID=63985

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