Award Winning Pirelli Tyres Shopping Experience Shop Concept

Alessandro Luciani Spotlights The Pirelli Tyres Shopping Experience Shop Concept

Alessandro Luciani, the project leader of the awarded project SHOP CONCEPT:PIRELLI TYRES SHOPPING EXPERIENCE by Alessandro Luciani explicates, The inspiring principles of the project consist in transforming the prospective clients’ approach towards their tire-dealers and directly involving them in the choice/purchase process. We tried to add new tools which can provide new experiences. Feeling through feelings. Perceiving through the 5 senses. Visual Merchandising. Communication. Products. Environment. Finding a new way of communication, more effective than the simple gadgets which invade the tyres sector, but leaving, however, its technical characteristics and charm unchanged. .

Award Winning Pirelli Tyres Shopping Experience Shop Concept Images:

VIA: http://competition.adesignaward.com/design.php?ID=25098

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