Award Winning 7up Global Brand Refresh Drink Packaging

Pepsico Design & Innovation Exhibits The 7up Global Brand Refresh Drink Packaging

PepsiCo Design & Innovation, the creative mind behind the displayed work Award Winning 7UP Global Brand Refresh Drink Packaging says, The 7UP refresh, available outside the United States, was completed to reference the brand’s history in a bold and contemporary way. The visually rich and engaging brand platform tells a unique and totally 7UP story. The brand tagline, Feels Good to be You, was brought to life in a unique and ownable way, full of confidence and swagger, in order to be more relevant to today’s consumer. Powerful product photography highlights refreshment, and quirky lifestyle shots communicate playful cleverness, along with a nod to the illustrative legacy of 7UP..

Award Winning 7up Global Brand Refresh Drink Packaging Images:

VIA: http://competition.adesignaward.com/design.php?ID=81911

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